We helped Yorkshire Forward promote and position the region and its cities as a major events destination. Cities that host major events not only attract a huge amount of National and International PR as a result, but they also generate income and create jobs for the host city. 

We created a number of imaginative ways to present the region’s cities to major events organisers and brands such as MTV and the BBC. The Leeds Shines promotional activity, based around attracting major music events to the city for example, communicated what Leeds had to offer via a music documentary talking about its relationship with music and its track record of delivering huge musical events. People like Huw Stephens from Radio 1 and the Editor of NME all contributed to the documentary, explaining the significance of Leeds to the music industry whilst remembering important gigs and concerts to convince its listeners about the city’s music credentials and logistical capabilities when hosting events.

The documentary was packaged and presented with other supporting elements to explain all of the information we needed the audience to understand about Leeds, but with an emphasis on delivering it in an entertaining way to make sure they listened and ultimately related to what was being said.